Why Your Data and Formulas Aren’t Working Stop Chasing Formulas. Stop Trusting Data. — Insights from The Psychology of YES by Arnaldo (Arns) Jara High Data, Low Conversions? What Most Leaders Still Don’t See A Smarter Way to Fix Conversions What

Modern marketing operates on two dominant beliefs. There is a formula that can fix conversions More data leads to better decisions Both are widely accepted. And this is where most strategies break down. This is t